Elizabeth Blair Fine Pearls has been named one of America’s Coolest Small Jewelry Stores by INSTORE, the magazine for the American jewelry store owner. The Harbor Springs, MI, business took third place in the Small Cool division for stores with five or fewer employees.

A total of 116 stores entered the 10th annual contest that highlights the best examples of independent jewelry retailers in North America.

“Every year we feel privileged to bring our readers the best of the best in our industry,” said Ralf Kircher, INSTORE’s executive editor. “From its charming interior to its passion for pearls, Elizabeth Blair Fine Pearls easily falls into that category. But a store wouldn’t really fit our ‘cool’ criteria if it weren’t for such aspects as innovative marketing and creative retail environment.”

Stores are judged in exterior appearance, interior appearance, store biography, advertising, website and overall individuality.

Elizabeth “Dilly” Kirby owner of Elizabeth Blair Fine Pearls reports “We are absolutely thrilled beyond words that we received this award. To be tucked away here in Harbor Springs, Michigan and to win, competing against the finest stores across the country, is truly a national accomplishment.

We are thankful to be embraced and accepted by so many diverse visitors and members of our community here in Harbor Springs. Always striving to provide something special for everyone with our unique pearl designs, we are truly grateful for the  growing respect and reception our destination

The top five winners in the two divisions are given trophies and featured in the August issue of INSTORE and at instoremag.com. Go to the story...

Come visit a winner of AMERICA’S

COOLEST SMALL STORE award at

ELIZABETH BLAIR FINE PEARLS...